Get Free Ebook Building Strong Congregations: Attracting, Serving, and Developing Your MembershipBy Bruce Wrenn Ph.D., Philip Kotler Ph.D., Norman Shaw
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Building Strong Congregations: Attracting, Serving, and Developing Your MembershipBy Bruce Wrenn Ph.D., Philip Kotler Ph.D., Norman Shaw
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Building Strong Congregations contains the tools you need to make your congregation's ministry more effective. Worksheets after each chapter walk you through a step-by-step application of the material covered and help you put together a plan of action. You'll also learn how to find answers unique to your organization for such questions as:What is your congregation's mission? Whom should your congregation try to reach, and how? What does your congregation have to offer? Why should people choose to associate with your congregation and not the one down the street? How would their needs be met? How do you ensure that they will want to remain participants in the life and ministry of your congregation? Resource CD included.
- Sales Rank: #2341291 in Books
- Published on: 2009-02-01
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x 1.50" w x 6.40" l, 2.00 pounds
- Binding: Hardcover
- 558 pages
About the Author
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants.
He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: "Marketing Management", now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: "Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism;" and "The Marketing of Nations."
Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.
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